Newsletter

New figures just released show pet ownership is currently at its highest level, with 63 percent of all U.S. households owning a pet, which equates to more than 69 million households. That's up from 64 million in 2002 and 51 million in 1988, when tracking began. According to the 375-page survey that tracks hundreds of pet ownership trends, Americans own approximately 74 million dogs, 90 million cats, 16 million birds, 18 million small animals and 11 million reptiles.

The steady increase in pet ownership confirms that a growing number of us are realizing pets truly enhance our lives. Pets not only provide unconditional love and affection, but research now shows they also provide significant health benefits.

Most pet owners agree with what research has shown. According to the survey, nearly all pet owners say companionship, love, company and affection are the number one benefits to owning a pet. Fifty-nine percent say pets are good for their health and the health of their family and help them relax. Forty percent say that owning a dog motivates them to exercise on a regular basis. It is universally agreed that pet owners are health conscious, like to look their best, like to exercise with their pet, are happy and maintain a well organized home.

STATISTICS

63 percent of U.S. households own a pet, which equates to 69.1 millions homes.

45 percent of U.S. households own more than one pet.

In 1988, the first year the survey was conducted, 56 percent of U.S. households owned a pet as compared to the 63 percent of present day.

Breakdown of Pet Ownership in the U.S.

Number of U.S. Households that Own the Following (millions)

Bird	6.4
Cat	37.7
Dog	43.5
Horse	4.2
Reptile	4.4
Small Animal	5.7

Total Number of Pets Owned in the U.S. (millions)

Bird	16.6
Cat	90.5
Dog	73.9
Reptile	11.0
Small Animal	18.2

2008 PET TRENDS

We pamper our pets. We bring them wherever we go. We surprise them with something new on special occasions. They even get holiday presents. They are our pets!

From high-end items to high-tech items, products for our companion animals now extend beyond traditional necessities.

Going to the Dogs

More and more companies traditionally known for human products are going to the dogs, and cats, and reptiles. Big name companies including like Paul Mitchell, Omaha Steaks, Origins, Harley Davidson and Old Navy are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food.

Pets Welcome

Many hotels across the country are adopting pet friendly policies. Several chains have announced new pet-friendly policies that include everything from oversized pet pillows, plush doggie robes, to check-in gift packages that include a pet toy, dog treat, ID tag, bone and turn down treat. Some even have a licensed dog masseuse on staff.

Pet Products Sold Here

Shopping for pet products is becoming easier than ever with an increasing variety of retail outlets now selling pet products. Right alongside fertilizer and shovels, shoppers can now find pet products such as doggie doors and yellow lawn spot removers sold at many lawn and garden stores, nurseries, and major home improvement stores including Home Depot.

The Lap of Luxury

High-end items to spoil companion animals are must-haves for pet owners that spare no expense to please their furry, feathered and finned best friends. Items include faux mink coats for cold weather outings, feathered French day beds for afternoon naps, designer bird cages, botanical fragrances and to top it all off, a rhinestone tiara!

Ultra-Clean

Pet-owners take grooming one step beyond a haircut, a quick bath and a nail trim. Mouthwash and an electric toothbrush for canines are routine steps in a beauty session for some pooches. Birds receive daily pedicures with special cage perches, while others enjoy manicures complete with nail polish. Pet-owning homes stay cleaner with automatic, self-flushing litter boxes, cleaning cloths for muddy paws that mimic traditional baby wipes, and scented gel air fresheners to keep rooms free of pet odors.

Dinner is Served

Today's pet foods include complete and balanced diets that tantalize our pets' taste buds and satisfy their tummies. Formulas for puppies and kittens, specialized meals for reptiles, birds and fish and diets for senior pets ensure a long and healthy life for our beloved companions.

State-of-the-Art

High-tech products including computerized identification tags, digital aquarium kits, automatic doors and feeders, enhanced reptile terrarium lighting systems and touch-activated toys help pet-owners take care of companion animals with ease and precision.

Loosen Up

As pet owners meditate in yoga class, cats relieve stress by frolicking in a toy gym or relaxing in a feline spa before enjoying herbal catnip packaged in a tea bag. Dogs sip fresh water from flowing fountains after a soothing rub with a doggie massager.

Help Yourself!

Products designed with convenience in mind lead this trend. Programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats let pets virtually care for themselves!

Straight from the Catwalk

Faux mink coats, hipster lumberjack vests, designer plaid jackets, matching jeweled and leather collar and leash sets, Halloween costumes, and holiday outfits keep pets in fashion throughout the year. Upscale leather carriers complete with a cell phone and water bottle holder are the perfect accessories to keep the pet owner in style as well.

Keep on Truckin'

Whether it's a quick trip to the supermarket or a long ride to the beach, companion animals are now traveling animals too. Buckled up in a harness, seat belt system or a portable carrier, these pets stay safe and secure while on the road. Food and water along with safety supplies are on hand in all-in-one kits, waste disposal systems make for easy clean-up on quick stops and motion sickness aids are available too.

Hello, My Name Is...

From monogrammed sweaters and personalized food and water bowls to digitized collar tags and hand-made treats, owners embrace their pets as true members of the American family celebrating their fluffy, finned and feathered companions with their very own belongings.

Reinforcement - the key to successful dog training

Understanding reinforcement is critical to understanding the behavior of your dog. Most of your dog's behavior is a direct result of reinforcement. In essence, when your dog presents a certain behavior, it is your acceptance or acknowledgment of that behavior that supports its continuation and repetition. Many people feel guilty upon learning of their miscues. Although it may be natural to feel this way about establishing a certain behavior in your dog, behavior is not stamped in stone! Keep in mind that, if your dog is adopted, it may have been a previous owner who imprinted the behavior; or, it could be a friend, relative, or neighbor who supported unwanted behavior in your dog. Anyone who interacts with your dog has the potential of reinforcing behaviors. Using the proper methods, you can always change a behavior you may have accidentally reinforced in the past that is causing problems in the present.

A simple way to begin reinforcement training is to think about what your dog likes. Food often works best, but praise, petting, tone of voice, certain words, facial expressions, or a particular toy might work best. Any one or combination of these "reinforcers" can help determine your dog's behavior. Simply stated, when your dog does something you like, immediately do something your dog likes. It is as easy as that!

To illustrate reinforcement, let's start with a puppy. When a puppy is born, he or she immediately starts showing certain behaviors. Some behaviors are reinforced and some are not. The vast majority of the behaviors your dog has when he or she is older than a year are the result of intentional corroboration, whether accidental or intentional. Research does indicate that genes, for the most part, give a dog a predisposition to have certain behaviors, but the vast majority of behaviors you might be concerned with (i.e., chewing, barking, sleeping in your bed) is learned. That is how powerful reinforcement training can be.

It has been estimated that one reinforcement can increase the probability of a recurring behavior from near zero to as much as 80 percent. A single reinforcement can almost guarantee that a behavior will happen again in the future. Another important consideration is the timing of the particular reinforcement. Four-tenths of a second after a dog does a behavior is the optimal time to fortify that particular behavior. Basically, the faster you react to your dog's behavior, the more the dog will understand that particular behavior is acceptable. For example, think of training your dog to sit. You tell your dog to sit, and he does. If you wait until he is standing again to praise him, he will think you are praising him for standing.

Often, the behavior that is least pleasing to you is one that you reinforce without realizing. For example, if your dog jumps on you, how do you react? If you touch your dog or pet him while he's on two legs, you are reinforcing the problem. If your dog growls at someone when they enter your home and you say, "It's okay" in a calming voice that your dog hears under normal circumstances, you are reinforcing the bad behavior. As you can see, it's very easy to either create or aggravate any behavior pattern without the proper knowledge.

So, once you have identified the problem, what next? At first it may appear to be impossible. To change a behavior takes time, patience, and a little extra skill. The solution lies in reinforcing the incompatible behavior. The easiest way to understand incompatible behavior is to acknowledge that a dog is unable to do two opposing behaviors at the same time. For example, a dog is unable to sit and jump up at the same time. A dog can't be friendly and aggressive at the same time. To achieve this would be against the laws of the physical universe!

Since each dog is unique, there are a number of different ways to tweak incompatible reinforcement. However, an illustration of a specific situation can help. If your dog jumps on you every time he approaches you, command him to sit and reinforce the sitting behavior. Because sitting is incompatible with jumping, it is necessary for your dog to one or the other. By reinforcing the preferred behavior, you are letting your dog know that sitting is good and jumping is not.

It may take a lot of trial and error for you to determine which incompatible behaviors works best and how to reinforce them to your dog. In the long run, both you and your dog will be happier. However, remember that how you react to a behavior your dog presents is lasting. Never punish your dog with abuse, physical or verbal, or you will be reinforcing certain behaviors that are generally found in aggressive, defensive or extremely submissive dogs. None of these overarching behaviors are acceptable at any time. It is important for you to establish an open line of communication with your dog. Find what makes him happy, and you will be able to make yourself happy at the same time.

When have cats ever been treated as luxuriously as they were in Ancient Egyptian Kingdoms? Cats were actually considered to be the children of the goddess Isis, and spent their days roaming the halls and chambers of the palaces and temples.

Their indulgences included baths by handmaidens in pools filled with flowers and massages with extravagant oils. By night, cats prowled the grounds, chasing away mice and rats and making the palaces safe. They were loyal companions to the royal family - Cleopatra's cat was named Charmain and legend has it that she clutched her precious cat as she died from the bite of an asp.

It was said that the glow from a cat's eyes contained the shining rays of the sun and their purring held the rhythm of a heartbeat. Egyptian cats were so highly prized that upon the death of a pet, it was common for the owners to shave their own eyebrows as an outward sign of their grief. In fact, cat cemeteries filled with the tombs of beloved pets have been unearthed all along the banks of the Nile. Similarly, upon their owner's death, cats were often mummified and placed within the owner’s tomb, along with mummified mice and bowls of milk as sustenance for their long journey into the afterlife.

Cats were such an important part of daily Egyptian life that their images adorned everything from royal jewelry to everyday tables and chairs. They were revered as goddesses but also loved as lifelong companions.

Pet owners vary in their level of comfort in clipping the nails of their dog, cat, rabbit or bird. But it is necessary to regularly clip nails to help maintain health and comfort. Nails which are uncared for can break or tear and can affect the animal's ability to move about comfortably or cause the animal to injure itself when scratching. If you are uncomfortable clipping the animal's nails yourself, your vet or groomer can do this for you. If you decide to do it yourself, here are a few tips:

1. Remember, the nail is living tissue. Do not clip too close to the quick. If this occurs, the animal will experience pain and the nail will bleed.



Clipping Nail Below the Quick (The quick is the pink area.)



2. There are two types of nail clippers available: the scissor type (which resembles a traditional scissors) or the guillotine type (which surrounds the whole nail). Both are effective. Choose the one that is most comfortable for you and your pet.
3. Many animals resist nail clipping. One way to get them accustomed to it is to handle their paws or feet from a very early age.

Aside from a discussion about euthanasia, aggressive behavior in animals is one of the most difficult pet topics to discuss. However, according to veterinarians and humane societies, the number one reason animals are euthanized is for behavior problems. We think of euthanasia as a merciful relief from suffering for an incurably ill or old animal. But the majority of pets are euthanized because of behavior problems.

Aggressive behavior in pets must be addressed without delay. The longer it continues, the harder it is to change. Don't wait until someone is injured to seek help with this problem.

Some behavioral problems result from medical problems. A thorough physical examination by a veterinarian may reveal an underlying medical condition. A dog may be aggressive due to an injury or a congenital defect. Hip dysplasia and car accident injuries account for many episodes of canine aggressive behavior. Dental problems as well as chronic skin conditions can make a pet uncomfortable, leading to a low level of tolerance, resulting in aggression.

Pet behavior is a new and growing field. Your veterinarian may have some suggestions on curbing aggressive behavior. However, veterinarians often don't feel qualified to give such advice because their training is in medicine and surgery rather than behavior.

If the pet is healthy and initial efforts to curb the behavior don't work, then it is wise to contact a board-certified behaviorist. This is a veterinarian who specializes in animal behavior. Since mishandled aggressive behavior is potentially dangerous, most specialists will want to see the pet and the owner in person.

A pet dog or cat is a 15-year emotional, physical and monetary commitment. A little advance planning can help make it a rewarding experience. Prospective owners can reduce the chance that they will end up with an aggressive pet by educating themselves. There are many good books and pamphlets on pet behavior and there is much information regarding each individual breed. It is strongly recommended to read several books about general pet care and about handling and raising a puppy or kitten.

When picking out a puppy or kitten, don't choose the most aggressive or the shiest one in the litter. Pick out a friendly, happy animal that comes to you. Then, while the kitten or puppy is young, allow him (or her) to experience a variety of different situations, people, and other animals. Early socialization is very important for the development of the pet and particularly how he (or she) deals with the world.

If you are considering adopting an adult animal that is known to be aggressive, be realistic about your expectations. Even if the problem was the result of the previous environment, rehabilitating an aggressive animal is a big project. To believe the animal needs only tender loving care is a mistake. Animals do change, but it takes love, persistence, and lots of time. An aggressive pet is a tremendous liability, especially if there are young children around. If a pet shows signs of aggression, the most important thing is to get help right away. Whatever you do, don't delay.

Going off to college?

Think carefully before getting a pet!

Going off to college is an exciting time. It can also be a lonely time for students who find themselves far from family and friends. Perhaps this seems like the perfect time to adopt a dog or cat.

Adopting a pet is a lifetime commitment. It is unfortunate that many people adopt pets without realistic expectations of the time, effort, and expense that is involved in caring for them responsibly.

If you already have a pet at home and are thinking of bringing him to school, if possible, give yourself at least one semester to determine if you'll be able to maintain quality pet care, despite the demands of being a full-time student.

Remember, few colleges allow pets in campus housing and finding a rental that permits pets can be quite a challenge.

If you really need a fur fix, why not volunteer at the local humane society? You'll learn all about the responsibilities of caring for a pet and be better prepared to assume those responsibilities when the time is right.

1. I check my dog's stool in the yard everyday and do not see any worms; therefore, he / she does not have intestinal parasites.
   True
   False
2. Which of the following is NOT a dog vaccine?
   1. Rabies
   2. Parvovirus
   3. Distemper
   4. FeLV
3. Of the following, which is the BEST way to keep my dog's teeth and gums healthy?
   1. Rawhide
   2. Brushing with a vet approved dental paste and soft tooth brush
   3. Chew toys
   4. Tartar control diets
4. My dog has an ear infection. The best treatment is?
   1. Use a prescription from my other dog's ear infection
   2. See your veterinarian immediately
   3. Clean the ears with baby oil or rubbing
   4. Clean the ears with a cotton swab
5. Which breed is known for its dark purple tongue?
   1. Papillon
   2. Chow Chow
   3. Puli
   4. Irish Wolfhound
6. My dog only goes out for walks in the yard, so he doesn't need to be on a heartworm preventative.
   True
   False
7. My housebroken dog is suddenly urinating in the house. What could this possibly mean?
   1. Bladder infection
   2. Diabetes
   3. Kidney failure
   4. Any of these
8. My dog scoots his rear on the floor everyday after going to the bathroom. This is just a silly behavior problem.
   True
   False
9. The best way to treat my older dog's achy joints is?
   1. Tylenol
   2. Acetaminophen
   3. An approved canine anti-inflammatory drug
   4. Any of these are fine
10. When is the usual time to spay or neuter my dog?
    1. 5-6 months old
    2. 1 year old
    3. 18 months old
    4. After he or she is fully grown

Answers

1. False, 2. 4, 3. 2, 4. 2, 5. 2
6. False, 7. 4, 8. False, 9. 3, 10. 1